With the invention of the automobile and air plane at the beginning of the last century, mammals and birds began a conflict with those  machines that is an ever increasing and costly problem to both people and wildlife. The results of these conflicts are billions of dollars wasted, thousands of human lives lost, and untold loss of wildlife. CrossHair Technologies, Inc. (CTI) is a newly formed  high tech company, based in northwest Ohio, that is developing the next generation of image detection and collision avoidance equipment in response to this problem. 

This new remote sensing process looks at the reflectance properties of hard keratin protein (HKP), a substance found primarily in the fur and feathers of mammals and birds, that is outside of the visible wavelengths of reflected sunlight that humans can see.

The equipment design is based on the remarkable invention of a uniquely new patent-pending process of imaging mammal hair and bird feathers. CTI was selected as the developer and manufacturer of products using this new technology and has licensed the exclusive rights from Bowling Green State University (BGSU) in Ohio for use of the patented technology.